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The Writer Roomby Mauro Amaral

← Marketing and the new architecture of attention

file nº 001on the desk since October 21, 2026

Search became answers and the feed became intent

Google, YouTube and Meta now answer and anticipate instead of pointing to links, and the web risks getting better for bots than for people.

in researchcone · strong

the research

9 sources8 publications

  • 9 articles
  • 4 news reports
  • 3 analyses
  • 2 data points

The full source list, with links, goes in the dossier for whoever commissions it.

the reasoning

This story is still in research. The reasoning opens once it is pitch ready.

commission

Want this story on your list?

  • The dossier: thesis, angles, primary sources with links and the data point only this research has.
  • The full reasoning behind the story.
  • If you want it, a piece written and signed by me, priced separately.

Exclusivity is still available.

Coming soon: follow this story and get a note when it moves to the next stage.

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file nº 017

The next ad audience doesn't have feelings

Advertising now has a second audience, the system that chooses for the shopper, and it is not yet clear who inside a company answers for it.

pitch ready gaining momentumcone · emerging

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